Introducing Leanepic™ – A Ursolic Acid–Rich Rosemary Extract for Muscle Quality, Strength, and Longevity.

Leanepic™ is a standardized rosemary extract rich in ursolic acid, a naturally occurring pentacyclic triterpenoid found in the leaves, flowers, and fruits of select plants and culinary herbs. Among naturally occurring compounds, ursolic acid stands apart for its direct, gene-level influence on skeletal muscle metabolism.

Unlike conventional muscle-support ingredients that focus narrowly on protein provision or acute performance, Leanepic™ works at the regulatory level of muscle biology, helping restore balance between muscle synthesis and muscle breakdown—an imbalance that drives muscle loss, weakness, and unfavorable body composition.

Leanepic™ is now available in NutriCrafters new product Protect Muscle Health™ and available for purchase from NutriStand using this link: Protect Muscle Health™ 

Core Action: Muscle Gene Expression Modulation

Leanepic™ supports muscle health by altering muscle-specific gene expression, shifting skeletal muscle toward a growth-supportive, and metabolically active state.

Documented Physiological Effects

  • Improved muscle quality and strength
  • Support for lean muscle mass
  • Enhanced exercise capacity and physical performance
  • Increased energy expenditure

This positions Leanepic™ as a muscle-preservation and muscle-building solution, not just a performance enhancer.

Mechanism of Action (MOA): Dual Pathway Muscle Support

  • Leanepic™ has been shown to induce muscle hypertrophy while simultaneously reducing muscle atrophy, a rare dual action among natural compounds.
  • Leanepic™ promotes trophic (growth-supportive) changes in muscle gene expression, reinforcing structural integrity, metabolic capacity, and resistance to breakdown.

mTOR-Centered Anabolic Signaling

Leanepic™  activates key anabolic signaling pathways by engaging mTOR (mammalian Target of Rapamycin)—the central regulator of muscle protein synthesis.

  • Stimulates mTOR signaling in muscle cells
  • Enhances muscle protein synthesis
  • Supports adaptive responses to training and physical stress

Importantly, this occurs without acting as a synthetic hormone or pharmacologic agent.

IGF-1 / Akt Pathway Rebalancing

Under catabolic or aging conditions, the IGF-1 / Akt pathway can shift toward muscle degradation. Leanepic™ helps redirect this pathway away from breakdown and toward mTOR-driven synthesis, reinforcing muscle retention and growth.

This redirection is a critical differentiator—addressing why muscle is lost, not just how to rebuild it.

Inhibition of Muscle Catabolism

Leanepic™ further protects muscle by regulating transcription factors involved in muscle breakdown:

  • FoxO signaling – a major driver of muscle protein degradation
  • ATF4 signaling – associated with stress-induced muscle loss

By moderating these catabolic pathways, Leanepic™ helps preserve existing muscle, particularly during aging, caloric restriction, inactivity, or metabolic stress.

Why This Matters: A Shift in Muscle Health Thinking

Until recently, muscle support has been dominated by:

  • High protein intake alone
  • Animal-derived ingredients
  • Synthetic or stimulant-driven solutions

These approaches stimulate synthesis but ignore degradation, leaving muscle health fundamentally unbalanced.

Leanepic™ addresses both sides of the equation:

  • Activates muscle synthesis
  • Suppresses muscle breakdown

This balanced approach is essential for long-term muscle quality, resilience, and metabolic health.

Limitations of Conventional Muscle Ingredients

  • Focus solely on muscle synthesis
  • Broad, undifferentiated marketing claims
  • Heavy reliance on animal-based proteins
  • Limited or unclear mechanistic evidence
  • Minimal support for muscle preservation

Unique Advantages of Leanepic™

  • Supports both muscle growth and muscle preservation
  • Natural, vegan, clean-label solution
  • Backed by NDI / GRAS status
  • Clearly defined and science-supported MOA
  • Enables exclusive structure–function claims protected by IP
  • Ideal for formulations targeting:
    • Healthy aging
    • Lean body composition
    • Performance and recovery
    • Metabolic health

Bottom Line

Leanepic™ is not another protein substitute or performance stimulant. It is a regulatory muscle health ingredient—one that works upstream at the gene and signaling level, to help muscles grow stronger, stay leaner, and resist decline.

That’s real muscle support—no widgets, no hype, no shortcuts.

WellNrich HERBAL Leanepic™ is a registered trademark of CJ CHEILJEDANG CORPORATION

ProtectMuscleHealth Front Panel
Protect Muscle Health™ – Featuring Leanepic™

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